Table of contents Introduction Identification & Listing of Targeted Keyword Phrases Update Website Meta Title, Keyword, Description Tags Balancing Your Website Content Technical Aspects of Your Site Off Site Activities Define Targets Commenting on Forums and Blogs Social Media Link Exchange & Online Directory Submissions Blogging

Introduction

Search Engine Optimization is a group of actions or processes we perform in order to make any website search engine friendly and get better visibility in search engine results. SEO has become one of the most important aspect of any website online today.

This page is created in order to describe the standard process to optimize any website for best results with search engines, specially Google.

Identification & Listing of Targeted Keyword Phrases

Keyword phrases are the first and most important aspect of SEO. As per the subject of your website, we use several search engine tools, such as Google’s:
https://adwords.google.com/select/KeywordToolExternal

Find out latest search trends
http://www.google.com/insights/search/

and Word Tracker:

http://www.wordtracker.com

Target of this phase is to identify and list all the keyword phrases, which are relevant to website subject and in public demand.

Having a defined list of keyword phrases helps to organize a campaign. Working without a defined list may not be effective enough to produce any results from search engines.

There is a base list defined for the Home Page URL of the site. More also individual keyword lists for every page is defined. Remember search engines rank each and every page on your website, and keyword lists for every page may be different.

Objective is to focus on the most popular keyword phrases being used by the public online. We do not focus on a lot of keywords, in fact we precisely use only the most popular keyword phrases matching with your website objective.

Update Website Meta Title, Keyword, Description Tags

Based on the targeted keyword phrases we finalize with you, we re-organize Meta tags on your website. Usage of targeted keyword phrases in the Meta tags is of utmost importance.

Balancing Your Website Content

Objective of this phase is not to stuff your content with extensive keyword phrases. If we overload our content with some keywords, search engines will give us negative marking, and it will decrease our value and page rank instead of increasing it.

We have to reasonably and logically use these keyword phrases in the content. More important we need to create internal and external links of the site using the targeted keyword phrases.

When creating links follow the style described below:
For example your targeted keyword phrase is
“High School Lesson Plans”

The hyper link we create from other sites to your site, should have the keyword phrase in the link. For example:

<a href="http://www.yourdomain.com">High School Lesson Plans </a>

Refrain from using link titles such as Click Here etc.

Technical Aspects of Your Site

If your website is having technical problems or short comings, the search engines will not rank it higher. Some more common technical issues are as follows:

1. Missing pages
2. Broken links
3. Missing meta tags
4. Missing alt tags with images
5. Bad HTML code
6. Validate HTML with W3C

Off Site Activities

These are the activities which are not performed on the website, but on other websites. There are unlimited possibilities of activities you can perform. We are elaborating a few common practices. Depending upon the nature of a website the policy is made about doing the following activities.

Define Targets

We need to clearly identify the target audience for the website which is being optimized for search engines. The target audience should be identified by geographic location, age, gender, profession etc.

After identifying the target audience we need to find out which websites our target audience visit. The list of the websites could be blogs, forums, social media websites etc.

Commenting on Forums and Blogs

You need to start participating at related, forums and blog websites, to your website topic. Doing this activity will help us in following ways.

1. It will generate links back to your website.
2. It will get feedback about your website form other professionals, and generate some instant traffic to your website.
3. This will help produce credible forums accounts which in future will be very helpful when we need to connect with the masses to convey any message.

Social Media

Create social media profiles such as on Linkedin, Facebook, Twitter etc. With your healthy participation in the social media you can get following benefits:

1. Inbound links to your website.
2. Instant Traffic, Public Feedback.

Other Social Media Networks
Orkut, MySpace? etc.

Link Exchange & Online Directory Submissions

You should not participate in link exchange programs as there is no control in the quality of websites they will post your links. Google also discourage usage of Auto Submitters.

You should only submit your website manually to credible web directories only.

Blogging

No matter what your website is about, its always a good idea to have a blog of your website to engage your website visitors in a better way. A blog also has an RSS feed which can help you connect people with your website remotely.

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