Internet Marketing Ethics

Table of contents
What is Internet marketing ethics
Internet Marketing Ethics: -
Resource bed from the World:-
E-commerce Resources and Consulting
E-commerce News and Headlines
Government/Regulation
Publications

What is Internet marketing ethics

Marketing on the Internet is as important for an individual as marketing in the real world.

Marketing on the Internet requires some ethics to be followed so that it can be done in this right and safe manner. These ethics are basically the cultural values of that society where the process of marketing is being placed. As the Internet has become a great medium of communication and business interaction with the customer base it is good to also consider the Internet marketing ethics as well to make your electronic business more legal and valued.

The Internet is growing big day by day, and more people are becoming a part of this virtual world. With so much advancement in technology and user oriented content the Internet now has not only become our business partner but it has also become a source of insecurity for us. With so many unethical, illegal material such as online advertising frauds, Email scams all coming through unethical online marketing techniques has made it hard for us to trust over the Internet.

Internet Marketing Ethics: -

1. Keep your Customer Data safe: -
Never give out the information of your customer, recently companies have been caught who give out information of their to companies that pay them.
2. Always Give what you Show: -
With the Internet many are not sure that will they receive what they have been shown on the website exactly the same in quality or not. It is good to give out the correct product with the right quality in order to make a valuable presence in the society or your target market.
3. In Blogs and in Social Networks: -
In blogs and Social networks you should be very careful about the ethics, you should take care of the social, cultural and political values while writing anything, make sure it is not offensive towards anyone of the present era or of the past, if you want to write something as freedom of speech or think of commenting or criticizing on something then try to make it neutral as much as possible so that it doesn’t harm the environment of the blog or website your writing in.

Resource bed from the World:-

E-commerce Resources and Consulting

PricewaterhouseCoopers?

http://www.e-business.pwcglobal.com
Commerce Information Technology Solutions
(Dept. of Commerce) http://www.commits.doc.gov (external link)
Electronic Commerce Research Center
www.ecrd.ctc.com
BitLaw?

http://www.bitlaw.com
Disputes

http://www.disputes.org
Electronic Commerce Research

http://www.msu.edu/~leejooh2/links/ecommerce.htm
Wintel.com Your Computer Industry Portal http://www.wintel.com/search/getdirectory.cgi?argument=/computers/ethics/ (external link)
Netegrity – Global e-commerce infrastructure company

www.netegrity.com
Deloitte and Touche

www.us.deloitte.com/risk/ebusiness/

E-commerce News and Headlines

Yahoo E-commerce portal

http://fullcoverage.yahoo.com/fc/Tech/Electronic_Commerce/
E-Commerce? Times

http://www.ecommercetimes.com
Businessweek

http://www.businesweek.com/ebiz
ZDNet E-Commerce? portal

www.zdnet.com/ebusiness/

Government/Regulation

Advisory Commission on Electronic Commerce, created by Congress
http://www.ecommerce.gov (external link)

-- home of the Advisory Commission on Electronic Commerce, created by Congress to produce recommendations on electronic commerce and tax policy, critical information age issues with global implications

http://www.ecommercecommission.org/ (external link)

Property Rights: Copyrights, Trademarks and Trade Secrets

http:www.cybercrime.gov
US Copyright Office (Library of Congress)

http://www.loc.gov/copyright
World Intelledctual Property Organization

http://www.wipo.int/eng/main.htm
Idtheft

http://www.consumer.gov/idtheft